Part 1 ended with a decision: whom you will approach first, through whom, framed in which values, and when. Part 2 turns that decision into conversations. You will choose an engagement strategy for each key stakeholder, write a precise request, rehearse it, decide in advance what you will not trade, and set up the routines that keep relationships alive after the first meeting. You start from your stakeholder map v1; if you have not completed Part 1, do Exercises 1 to 4 there first.

By the end of Part 2, you will be able to:

1. Derive an engagement strategy for each key stakeholder from its salience type, its dependence relationship and its likely stance, and choose the right level of engagement.

2. Frame your community and your request in the institutional logic of a specific audience, without misrepresenting it.

3. Write a precise, bounded request that states what you offer in return and what you are not asking for.

4. Use issue-selling moves (packaging, involvement, timing) and coalitions to influence decisions you cannot take yourself, while managing your own exposure.

5. Handle a refusal, an overreach or a coercive demand by separating interests from positions and knowing your alternatives.

6. Decide, for each element of your community, whether to institutionalise it, co-create it or keep it peer-led, and recognise early signs of co-optation.

7. Deliver a 90-second pitch to a definitive stakeholder and set up a routine to monitor and maintain the relationship.